One of the pleasures I have when I visit my parents’ house is their Sodastream machine. They have had it for a year and their flavors use real sugar which makes the sodas taste great. I never knew this whole time that Sodastream was an Israeli owned company. Due to this the Progressive anti-Israeli disinvestment movement has targeted them for boycott.
Recently, Scartlett Johannasson has signed on as their spokeswoman and is even doing an ad for them.
This ad was made for the Superbowl, but due to Pepsi and Coke sponsoring the Superbowl, Fox decided not to run the ad.
Scarlett Johansson was also a spokesman for Scarlett Johansson “humanitarian” organization Oxfam. They are however very anti-Israel and they tried to pressure Scarlett to stop associating with Sodastream. In a brave move, the actress sides with the Israeli company and quit Oxfam.
JERUSALEM (AP) — Scarlett Johansson has parted ways with the international charity Oxfam because of a dispute over her work for SodaStream, a company operating in a West Bank settlement that features the Hollywood star in an ad that will air during the Super Bowl.
Johansson became the latest casualty of a widening campaign to boycott the settlements, drawing attention to a larger debate about whether Israel will become an international pariah, at a steep economic price, if it fails to reach a peace deal with the Palestinians.
[….]
Johansson, 29, stepped into that controversy this month when she agreed to become a global brand ambassador for SodaStream, a Tel Aviv-based company that makes home soda machines and has its main plant in an Israeli industrial park next to the West Bank settlement of Maaleh Adumim.
The actress, nominated four times for a Golden Globe, is to appear in a SodaStream ad during the Super Bowl on Sunday.
Her decision riled Oxfam International, a humanitarian aid organization for which she had served as global ambassador for eight years, helping raise donations for victims of natural disasters in Indonesia and the Philippines, among other causes.
On Wednesday, Johansson said in a statement that she was stepping down from that role, citing a “fundamental difference of opinion” with Oxfam. The actress, whose movies over the past two years include “The Avengers” and “Her,” said she supports economic cooperation between “a democratic Israel and Palestine.”
Scarlett Johansson is part of the Popular Culture. This victory for an Israeli company helps against the anti-Israel narrative many other Leftists are trying to spread in Pop Culture. Count this as a win for the good guys.
On another note, I highly recommend Sodastream not just to support Israel, but it is good as well.
