The Summer block buster season is where Hollywood gets its money for the season. The profits off these films helps funds Hollywood’s leftist propaganda films they feature the rest of the year. These Marxist themes movies tend to bomb at the Box Office, however the revenue gained from the summer films offsets the financial loses from the propaganda films that bomb at the box office.
The profits from this year’s summer are 20% to 30% off from last season. This is making Hollywood nervous since they really need the profits from the summer season to help fund their other movies the rest of the year.
Less than six weeks before Labor Day, hopes for recovery at the North American summer box office have evaporated. The season is expected to finish down 15 to 20 percent compared with 2013, the worst year-over-year decline in three decades, and revenue will struggle to crack $4 billion, which hasn’t happened in eight years. As a result, analysts predict that the full year is facing a deficit of 4 to 5 percent.
Comparisons in North America are tough, considering revenue hit a record $4.75 billion in summer 2013. It didn’t help that Fast & Furious 7 was pushed from July to April 2015 following the death of Paul Walker or that Captain America: The Winter Soldier opened in early April. But even bullish observers are grim. “Moviegoing begets moviegoing, and we have lost our momentum,” says Rentrak’s Paul Dergarabedian. “People aren’t seeing trailers and marketing materials. They still want to go to the movies — they just want to go to really good movies.”
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Also contributing to the malaise is a lack of family product (including no Pixar movie), the allure of TV and myriad ways consumers can view entertainment in their homes. (Laments one studio executive, “I wish I worked at Netflix.”)
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For the summer to hit $4 billion and finish down only 15 percent, revenue needs to match last year’s through August. That puts pressure on Dwayne Johnson‘s Hercules (July 25), Scarlett Johansson‘s Lucy (July 25), Marvel’s Guardians of the Galaxy (Aug. 1) and Paramount’s Teenage Mutant Ninja Turtles (Aug. 8). But it’s a tall order, considering last summer ended with a bang. “I don’t know if we have a major sleeper left this year, other than Guardians,” says Dergarabedian.
The only movies I have seen this summer are Godzilla, Transformers 4 and Dawn of the Planet of the Apes. I usually wait for films to get on Netflix of Blue Ray to see them. Going to the movies are becoming expensive due to ticket and concession prices. I have to really be into a movie in order for me to go to the theater. I can imagine other Americans feel as I do.
Another factor is the economy is not a great as the media is proclaiming it is. Yes its good for Wall Street types and government workers but for the average Joe, its stagnant with lack of wage growth. It would help if Hollywood stop with their Marxist anti-American propaganda and started making good movies ahain. There is only so many remakes or sequels Hollywood could make into movies.
Tags: Hollywood, Netflix, Popular Culture
