Obama is a master at Demagoguery. He is great at paining a us vs. them mentality through his rhetoric. The GOP elites are dead set on Mitt Romney being the Republican nominee. This will fit right into Obama’s plans. Romney is a liberal Rockefeller Republican. His years at Bain Capital resulted in many Americans losing their jobs. He is the stereotype of an elitist rich Republican. Obama wants this fight and is preparing to personally destroy Romney.

Barack Obama’s aides and advisers are preparing to center the president’s reelection campaign on a ferocious personal assault on Mitt Romney’s character and business background, a strategy grounded in the early stage expectation that the former Massachusetts governor is the likely GOP nominee.

The dramatic and unabashedly negative turn is the product of political reality. Obama remains personally popular, but pluralities in recent polling disapprove of his handling of his job and Americans fear the country is on the wrong track. His aides are increasingly resigned to running for reelection in a glum nation. And so the candidate who ran on “hope” in 2008 has little choice four years later but to run a slashing, personal campaign aimed at disqualifying his likeliest opponent.
There’s a weirdness factor with Romney and it remains to be seen how he wears with the public,” said the adviser, noting that the contrasts they’d drive between the president and the former Massachusetts governor would be “based on character to a great extent.”

The second aspect of the campaign to define Romney is his record as CEO of Bain Capital, a venture capital firm that was responsible for both creating and eliminating jobs. Obama officials intend to frame Romney as the very picture of greed in the Great Recession — a sort of political Gordon Gekko.

“He was very, very good at making a profit for himself and his partners but not nearly as good at saving jobs for communities,” said David Axelrod, the president’s chief strategist. “His is very much the profile of what we’ve seen in the last decade on Wall Street. He was about making money. And that’s fine. But often times he made it at the expense of jobs in communities.”

Mitt Romney is not a fighter. He comes from the turn teh other cheek mentality we saw in the last 4 Republican candidates. His actions ate Bain Capital, where he made money laying people off will be used against him. He will be the perfect straw man for Obama’s re-election campaign. Mitt Romney will crumble under this assault.