The recent news has Harley-Davidson complaining about tariffs and the difficulties it causes for their profit. This is pure economic propaganda espoused by the company and the never-Trumpers.

Harley is losing market share and has declining profit because THEY REFUSE TO LOOK AT THE MARKET. It’s simple, does Cadillac still make the awesomely huge pimp-mobile El Dorado? Is Ford moving away from sedans? See how this goes? Look at your market and adjust to what sells. Harley makes an obnoxiously loud, heavy, expensive motorcycle that less and less people want. The Boomers are the last generation who will buy that bike at those numbers. I rode motorcycles for years and refused to own a Harley. Too heavy, too cumbersome, too expensive for what you get, and the owners tend toward being obnoxious look-at-me weekend warrior assholes who had to have loud pipes to draw attention to themselves and their shiny rattle. I would regularly put on 10k miles a year. That’s a lot for a motorcycle. The Harley riders rarely wave at anyone else other than other Harley riders. All other non-Harley motorcyclists wave to each other tho, as is custom. This myopic attitude is reflected in the management at Harley as well.

SO, does Harley adjust? Will they make a motorcycle to compete with the Japanese, English, and Germans? No, they won’t. They will take the arrogant way out and end up in bankruptcy because they can’t see that making an El Dorado will not sell in a market of fast and stylish CUV’s. I don’t think Harley is capable of seeing the market, partly because of an incredibly overblown ego and partly because, well…obnoxiousness, arrogance, and ignorance.

Don’t blame Trump, you chuckleheads…look in the mirror and look at your market.