Throughout the election, I was complaining at the lack of ads for Mitt Romney. I am in Florida which is a swing state and barely saw Romney ads until late October. The ones I saw sucked. Well I turned out to be correct, an independent study shows that the Obama Regime had a more effective ad campaign.
Senior Republican campaign operatives who gathered over beer last week in Alexandria for a post-election briefing were taken aback by what they were told. A nonpartisan research firm presented data showing that President Obama had far outperformed Mitt Romney in managing the largest single expenditure of the campaign: television advertising.
Romney’s spending decisions on advertising look like “campaign malpractice,” said one person who had reviewed the newly circulated data.
Obama and his allies spent less on advertising than Romney and his allies but got far more — in the number of ads broadcast, in visibility in key markets and in targeting critical demographic groups, such as the working class and younger voters in swing states. As the presidential race entered its final, furious phase, for example, millions of college football fans tuning in to televised games saw repeated ads for Obama but relatively few from the Romney campaign.
[….]
That contrast is among a series of revelations creating a stir in recent days as GOP consultants conduct postmortem meetings to review what went wrong in Romney’s surprisingly lopsided loss. To some Republicans, the ad-buying strategy reflected other problems with the campaign, including an insular nature that left it closed to advice from the outside. Romney campaign officials rejected the criticism, saying they pursued a deliberate and careful strategy that allowed them to closely monitor expenses while buying the ads they needed at a fair price.
Romney ran a terrible media campaign. He was overconfident and paid the price.
